SSL certificates provide security to your website. Customers will feel safe knowing that you have taken steps to make your site secure.

Many people are doing it wrong.

Buying the SSL certificate with your web host is not enough. The links in your database need to be converted. Without this step you risk slowing down your website with redirects or sending customers to unsecured pages.

 

Google has announced that having a secure website will factor into your SEO website optimization.